Lawyers - How interactive do you want to go?
Two different articles/posts got my attention.
The Times reports that Microsoft is expected to release a rival to the iPod, in time for Christmas. Nothing too surprising about that.
It is what the Times reports afterwards which got my attention - "Looking to feed the same appetite for media content on the go that has supported the iPod, Microsoft has already released plans for a new generation of ultra mobile PCs, dubbed The Origami Project. ....On a site that could give clues on the shape of Microsoft's iPod rival, the company is currently using a blog to garner opinion on how its Origami product should look."
It is the fact that Microsoft is actively using a blog to test market opinion which I found intriguing
This is not dissimilar to the fact that as John Naughton reports, Chris Anderson wrote his book "The Long Tail" ‘publicly’ — by publishing chapters on his blog and inviting comments.
Could you extend this approach to the legal profession?
For example, could you see lawyers using blogs to help them create new terms and conditions and billing policies? The lawyers would put them online and then the blogosphere could assess and scrutinise them.
Radical, but that is the way that things are going.



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